Project Description

Subway as a brand was created to bring about freshness in the dietary routine of the American people, a philosophy which has trickled down during all these years of their growth and expansion in other countries. In India, as well it is an established fresh and healthy alternative to fast food. But as a brand that has kept the consumer’s attention so effectively in the stores by getting them involved in the food making process, their engagement with the consumers online, was ironically very low. Subway had a pre-existing online presence in India and required a like-minded agency that could enhance the public's engagement with the brand and subsequently promote the image online. Their key issue was not their website, but a low organic traffic on their website.