Project Description

Mescos Group is the pioneer in leather industry and they began to take the infant steps in the market from their business verticals in Uttar Pradesh and New Delhi and progressively expanded to global market. They have been doing business in leather garments, leather footwear, tannery and related leather products. The Group began its flagship program me to expand leather footwear under brand name Mescos Shoes to stretch out its availability and popularity in both domestic and global market.

Mescos Shoes wanted to expand its reach with a digital platform and go beyond its set boundaries. It was an offline business and they wanted to explore the widened reach through digital podium. It is quite challenging in today’s digital world of rising competition where e-commerce is pervasive and to make own unique presence.