Project Description

Johnny Rockets is a brand that has seeped through the crust of the American fast food culture to its very core, so much so that it has become synonymous with fine ‘fast’ dining. Its journey- from its origin to its instant success was a complete American dream and the uncomplicated goodness of classic Americana is an extension of that dream with a twist of fun. When they came to India, a lot of deliberation happened on their end so that they can create a tweaked personality of their existing culture that would appeal to the Indian consumers. They wanted to create an online forum for their physical stores in India, which would stay in line with the personality, which would reflect their culture in its entirety and not only with the American connotation attached to it.