Project Description
25 years into the business, consistent hold on the number 1 position in the market yet Greenply wanted to extract incredible value through their digital presence. They wanted to completely revamp the existing website and bring alive a new world of Greenply to connect digitally with their customers. In a low involvement category, wherein it’s hard to engage the customers, we had to not only design an interactive medium, but also share as much about the quality and origin of the products, as possible without being too verbose in sharing the knowledge.
