Project Description

DishTV is a pioneer in digital entertainment and Asia’s largest direct to home entertainment company. As part of the Zee Network Enterprise, it comes from a corporate family who has designed their business and achieved success through innovative offerings and revolutionary features. It brought quality home television experience to the masses just when consumers were looking to access premium quality digital entertainment.

DishTV was looking for a partner who could understand their primal requirements and drive online engagement through a user friendly website. They essentially wanted a makeover that would position them in tandem to their offline image, and as a company that caters to the whole spectrum of audience there is in the industry, the challenge was to create such a portal that can be easily managed by the whole management team at DishTV. Such measures were important to avoid dead links on the page.

This was a multi-agency pitch wherein a differential approach for marrying both the offline and online initiatives gave us an edge over the other digital media players. We began this project on a note of discovery- by unearthing the entertainment needs of the users and mostly the ‘passion’ behind watching a particular program, channel or a show. The insight gathered was that there are different users with different entertainment needs who require a different content marketing strategy.