The Native, The Hybrid And The Web

In the changing landscape of M-commerce, where there is a rush to create apps for everything, which type of app works best, and which one should you choose? You have to understand that there is no objective way to go about it. All three forms have their own benefits and weaknesses.

The real question is not which type of mobile app is the best, but which approach is appropriate for you and serves your needs the best.

Of course Native apps bring the most immersive user engagement, and HTML 5 web apps enjoy cross platform compatibility, but do you think this is enough to base your entire mobile app strategy on?

Let’s first understand the various types of apps.

The Native

Basically, a uni-platform app, that gives great performance as it is integrated with your mobile device. It is made specifically for a platform (iOS or Android) and therefore, enhances user experience by using the device’s hardware like camera, GPS etc. Plus, it is available on app stores so absolutely no compromise on visibility or availability.

The Web

These are apps that are developed in Html 5, CSS or Java (the most popular programming language in the world). They essentially run on a web page set on full screen mode. Programmers are more familiar with Java and HTML and hence, it is easier to develop. Also, as it runs on all platforms, it is a way cheaper option. You can download it from anywhere you want it and use it across any platform.

The Hybrid

Hybrid apps are the cross between web apps and native apps. They are basically web apps in a native container, meaning, they can access the device hardware even though they are web based apps.