Content marketing is not a concept that we are unfamiliar with. It has been there since the dawn of times and has been the driving force behind the highest-grossing and most successful campaigns. However, in[…]
Category: Content marketing
Creating a content promotion plan? Here are the secrets to win!
If you think ‘content promotion or marketing’ to be a phase after the content is live, you’re wrong. The truth is, it starts much earlier and runs parallel to production. The secret to a winning[…]
Need quality assurance? Adopt a content first strategy.
It is true that humanity never learned from history. Between the time the television became wide spread and the era of ‘Mad Men’, there was this short span of ‘collective creative procrastination’, ergo, a mind-numbingly[…]
Your brand deserves better attention; your brand’s story deserves to be heard.
If you are also not taken on by this hula-bulla of content marketing, well, then you are not feeling the market’s pulse my friend. We here, live by Kevin Nichols’ definition of content marketing,