‘I like what you are selling, but not how you are selling it. It’s ok, I will probably just drop by your competitor’s store by tapping my phone a couple of times. BYE!’ Yowza! You[…]
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Engagement: Stairway to bringing alive a digital friend
There is one thing common in the world these days. Each one of us has a ubiquitous, intangible friend carefully curated by the digital moguls around the world, a friend who knows us inside out[…]
Overcoming Digital transformational challenges
‘Digital transformation’, a phrase that we think must have seamlessly crept into the structure of organizations considering how phenomenally it has been shrinking the the world and steering it towards the echelons
The Native, The Hybrid And The Web
In the changing landscape of M-commerce, where there is a rush to create apps for everything, which type of app works best, and which one should you choose? You have to understand that there is[…]
E-commerce Trends 2015
As is the nature of evolution, everything evolves to something more adept to its environment or adds value to its eco-system. This rule does not hold true only with respect to organisms. Strategies, technology and[…]
Spreading those social media wings of yours? Be smart, don’t be the Digital Icarus.
For those who don’t know, Icarus was this fictional Greek kid who along with his father made gigantic wax wings
E-commerce Vs.
M-commerce- A Family feud?
When was the last time you researched about your next new phone by going to your neighborhood shop? A long time in the 90’s probably, right! See that’s what E-commerce has done to your purchase[…]
The Handshake that Counts- Integration of your Digital with the Physical World
A lot many of us believe that the future is yet to come and the techs, which will blow our mind and change our lifestyle, are still far away. However, truth is, it is a[…]
Need quality assurance? Adopt a content first strategy.
It is true that humanity never learned from history. Between the time the television became wide spread and the era of ‘Mad Men’, there was this short span of ‘collective creative procrastination’, ergo, a mind-numbingly[…]