Project Description

Subway as a brand was created to bring about freshness in the dietary routine of the American people, a philosophy which has trickled down during all these years of their growth and expansion in other countries. In India, it is also recognized as a fresh and healthy alternative to fast food. However, while the brand has successfully engaged customers in-store by involving them in the food-making process, its online consumer engagement was ironically very low.

Subway had a pre-existing digital presence in India but needed a like-minded, fast food website development company in Delhi to boost audience interaction and strengthen its online image. The core issue wasn’t the website itself but the lack of organic traffic and engagement. The goal was to build a stronger digital connection with consumers that matched the interactivity of their in-store experience.